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To all of you who did post the colours & details of their bras, no offense 🙂 It did add some spice and fun to Facebook – which has been getting boring after Twitter and all that jazz… But in my humble opinion, the campaign did not in any way raise awareness about cancer, it only got people discussing bra colors in flirty ways in the comments section.
Some interesting reads about the issue:
• http://www.bigfishmag.com/extra/blog/8/
• http://www.fakingnews.com/2010/01/thousands-of-voyeurs-spend-whole-day-thinking-about-bras/
• http://dmhatingfemisfromhell.blogspot.com/2010/01/im-wearing-silky-leopard-print-pushup.html
Enjoy, and before I leave you to your busy weeks, I’d like to dedicate a song by Lila Downs to you!
Agua de rosas:
Enjoy! 🙂
Tags: awareness, bra, breast cancer, campaign, color, Facebook, female, male, status, stupidity
Maya's Amalgam 
Monday, January 11, 2010 at 10:05 am |
Totally! It was a social media campaign with no stated action to take…how’s that supposed to help cancer?!
Monday, January 11, 2010 at 10:12 am |
I totally agree with you … I did not totally get the connection and even the provided explanation did not make a lot of sense.
All in all, it is a definitely interesting case study about public understanding of awareness campaigns, words and pictures associations, and nonetheless, mental images!!
Great post …
Saad
Monday, January 11, 2010 at 10:20 am |
Social comments and analytics for this post…
This post was mentioned on Twitter by mayazankoul: Let’s talk about colours… http://bit.ly/60ERyn…
Monday, January 11, 2010 at 11:25 am |
dear Maya,
although i might understand your view, i strongly believe that this campaign had the purpose to talk about breast cancer and not raise money or get to action..
and it did reach it’s purpose, just by discussing if men think about boobs or cancer i think is a good start.. at least it made them talk about it..let us not always try to save the world with any campaign..it wasn’t the goal..if men and women know that 45000 women every year might not be able to wear any color of bra, they will think about breast cancer more often..
love what u do btw
Monday, January 11, 2010 at 11:37 am |
Great post!
It looked more like a “social-flirting” campaign 😛
More info on Mashable:
http://mashable.com/2010/01/07/bra-color-facebook-status/
Monday, January 11, 2010 at 1:24 pm |
http://www.telegraph.co.uk/technology/facebook/6954696/Facebook-bra-colour-status-update-craze-raising-breast-cancer-awareness.html
more about the campaign
(and sorry for the spelling mistakes in my previous post) 🙂
Monday, January 11, 2010 at 1:28 pm |
Unable To Contribute To The Facebook Bra Revolution, Colour Blind Woman Commits Suicide.
http://www.bigfishmag.com/extra/blog/9/
And thank you for classifying the previous entry as “interesting reads”. Much appreciated!
Monday, January 11, 2010 at 3:26 pm |
you are a girl and u couldn’t focus on the awarness part… perv 😛
and you made my friend win our argument… it turned up it was raising awarness w shi teneh mush ra7 oulo 😛
Monday, January 11, 2010 at 8:47 pm |
Excellent post(s). I love your style, keep it up 🙂
Tuesday, January 12, 2010 at 1:49 pm |
mentioning Colors on girls facebook status was supposed to let everybody pay attention and ask why?
mentionning that this is the bar’s color was not supposed to be known from everybody!!!! only girls!
the objective is to let people pay attention and ask why!!! and the answer is: its a reminder to breast cancer awarness
anyway it was a succsseful campaign…. it made almost everybody write or talk about it…regarding if they were with or not.
Tuesday, January 12, 2010 at 11:28 pm
I don’t mean this in a bad way, but unless you learned a new fact about breast cancer that day, it was unsuccessful. It only got people to feel more comfortable to talk about their boobs in public rather than just in private. If anything, it was successful for breast awareness, but that’s it.
Wednesday, January 13, 2010 at 10:35 am |
well it was turquoise mine 😛 and me and my friend made another game which was put the size of ur foot, and little the girl knew that the majority of the males knew that it was the bra color on their status
Wednesday, January 13, 2010 at 10:40 am |
so if bra color aim for cancer awarness.. what can bra size do???
Tuesday, March 23, 2010 at 6:34 am |
The entire “bra color” posting on FB actually made our local news and eventually started a rally for BC in my hometown. We were able to raise quite a bit of money for BC awareness. I’m sorry you didn’t find any good from the entire thing, but at least we saw some positive things happen here as a result.
Tuesday, March 23, 2010 at 6:37 am |
Also, if it didn’t raise awareness…. then why are all of you STILL talking about it here? Looks like to me it did it’s job or you wouldn’t be reading this post right now because the entire page wouldn’t exist. Just a thought! If you have a better way of raising awareness, why not do it? At least whoever started the bra color campaign DID something. Have any of you?